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SEO Specialist Posted Oct 29
Health Insurance Innovations, Inc. , Tampa, FL
 
SEO Specialist

Health Insurance Innovations, Inc. (HII) - (NASDAQ: HIIQ), Ranked #1 in Fortune’s 100 Fastest-Growing Companies list for 2018, is seeking an SEO Specialist to maximize the volume of inbound organic and paid traffic from search engines and ad platforms to our website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, ad building and optimizing, ad group development and more.

Essential Duties and Responsibilities:
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI on organic search campaigns
• Track, report, and analyze website analytics
• Perform technical SEO duties as prescribed by reporting manager
• Assist in optimizing copy and landing pages for search engine marketing through split tests and other methods
• Perform ongoing keyword discovery, expansion and optimization
• Implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Implement link building strategy as prescribed by reporting manager
• Test and track sites to ensure SEO best practices are properly implemented on newly developed code
• Work with team members to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Minimum Qualifications (Education, Experience, Skills):
• Proven SEO experience with a degree in marketing or analytics related field or 3-5 years experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO

Attendance Requirements:
Due to the nature of Health Insurance Innovations needs, regular and reliable attendance is required. Individuals must be able to work at least a 40 hour work week, Monday through Friday, and be available as situations arise requiring extended hours.



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